If your app runs full screen, you can extend your app screen image over the status bar. The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. For the screen content of apps that work within Apple apps, you are responsible for securing the rights and approvals for third-party content such as store names or locations. You are responsible for securing the rights to all materials used in screen content within your app, and you should display fictional account information instead of data from a real person. Don’t display a blank screen on an Apple product, or on a television screen when showcasing Apple TV. Be sure to create screens using the latest operating system version. Apps that support widgets may display this functionality in screen content as long as no third-party content is shown on the Home Screen. For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running. Display your app on the screen as it appears when your app is running. If your marketing contains illustrations of generic devices, ensure that these devices do not include details that are unique to Apple products, such as the iPhone Home button, sensor housing, Ring/Silent switch, or volume controls.įocus on the experience of using your app and not on Apple product functions. Graphics, illustrations, or logotypes to represent an Apple product.Decals, bumper stickers, or magnets placed on the outside of any vehicle that use an Apple product or App Store badge.Food industry disposable packaging or promotions that use an Apple product or App Store badge.Die-cut promotions in the shape of an Apple product.Illustrations that depict an Apple product, except for instructional material.Rendering in 3D or creating any simulation of an Apple product.The following uses of Apple products are not permitted in marketing materials: Maintain the correct relative product scale whenever multiple products are shown. Ensure that the minimum device size is no smaller than 25 mm in height for printed materials and 200 px onscreen. The logo design has undergone several iterations, with the current design being the most representative of the platform’s core features.Use Apple product images at a size that is clearly legible at the image resolution provided. The minimalistic approach and clever use of colors and stylization make it recognizable and easy to remember. The Zoom logo is a prime example of a modern, clean, and visually appealing design that aligns with the platform’s values and services. It features a stylized phone icon in the center, with the word “Zoom” written in the same font as the primary logo. The Zoom Phone logo, on the other hand, represents the platform’s phone calling capabilities. It features a combination of white and black colors and uses lines to depict a room’s walls and door. For instance, the Zoom Rooms logo represents a physical conference room setup that is integrated with the platform. In addition to the primary logo, Zoom also has secondary logos that represent specific features of the platform. However, the current logo design, which was introduced in 2019, is more visually appealing and representative of the platform’s core features. The camera lens’s stylization was not present, and the design was more rectangular than the current iteration. The original logo had a different font and used a combination of dark blue and white colors. The logo’s design has gone through various iterations since its inception in 2012. It has a positive and professional vibe that aligns with the platform’s values of enabling seamless communication, flexibility, and user-friendliness. The Zoom logo’s clean design and use of minimal colors make it recognizable and easy to remember. The color white represents purity, clarity, and transparency. It also connotes the idea of communication through technology. The light blue color used in the logo represents calmness, serenity, and trustworthiness. The letter “o” in the word “Zoom” is stylized like a camera’s lens, which represents the video conferencing aspect of the platform. The font used is clean, modern, and straightforward. The Zoom logo comprises a light blue-colored rectangle with the word “Zoom” written in white. However, before we dive into the intricacies of Zoom, let us take a closer look at its logo. It has become an essential tool for people working from home or attending virtual meetings, webinars, and classes. Zoom is a video conferencing platform that has gained immense popularity in recent times due to the ongoing pandemic.
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